Comparison

Three ways to use AI on a website. We do one of them.

The market calls everything "AI." The reality is more nuanced. Here is where we operate.

Feature	SPINE Thingmark	GIMMICK Blog-generator types	EMPTY PROMISE Classic agencies
Lead response time	5 sec	Irrelevant — not about leads	2–24 hours
Lead qualification	Built-in AI	Manual	The customer does it
Booking integration	Direct to calendar	No	Refer to a form
Auto-content	Generated from closed deals	Manual writer types it in	Add-on
Dashboard	Leads · AI · pipeline	SEO + ads metrics	Monthly Excel report
EU data residency	Yes	Varies	Rarely
Price transparency	All tiers visible	Visible	Behind a meeting
Support response	Same day (Pro+)	24–48 hours	Variable
Data ownership	You own everything	You own everything	Locked in agency CMS
Cancellation flow	Export CSV / JSON	Varies	Heavy
Role of AI	Spine of the product	Add-on in top tier	Buzzword without delivery
Setup time	5–10 days	2–4 weeks	4–12 weeks

We don't compete on price with the agencies. We compete on closed deals, and those we win.

30-min meeting · honest fit-check

Ready to close
more deals?

Book a 30-min meeting. We’ll show you the sandbox agent, walk through your current lead flow, and tell you honestly if we’re the right fit.